I monitor a lot of blogs, forums and news sites with my trusty RSS reader. One of my favorite sites is SitePoint, which is a terrific discussion forum for webmasters, programmers and domain name investors.
Spamming is the most ineffective way to approach what is one way communication definition. Social media is all about interaction. The primary focus must be on interaction which when done right will get you a good deal of site traffic.
How is communication between you and the web designer? How fast do you get responses to your emails? Are the responses long or short and do they seem to get shorter for each question you asked? You want to make sure that you can ask "dumb" questions and still receive the highest level of professionalism from the web designer. Is the person you are talking to the same person that will do work on your website? You want to have direct contact with the web designer(s) that are going to work on your website, to avoid miscommunication and "lost-in-translation" scenarios. If you call the web design company, try and get a feel for if they are dedicated to your satisfaction by listening to what you have to say, or if they are constantly doing sales pitches to try and convince you to pay for other services.
To get started using Twiddeo, you must first have a Twitter account, of course! Using your Twitter username and password, you then log in to the Twiddeo site. From here, you can upload video from either your computer, from your cell phone, or from your Webcam. Webcam video posts are for those who are super confident in their abilities to get their message out quickly and eloquently on the first try - there what is two way communication no editing here!
Just do it for free, no costs, no links to sales pages, just put the content up there for free. Give them something they would like and they'll stick around. The key is to have conversations with them. Think of it as you being at a barbecue or a large dinner with your friends. If you own a Book Store, then post some of the books that you like. Or you can post a book of the month.
While there are hundreds two way communication approach other SEO terms to learn, these will give you a good framework to build upon. Whether you are learning more so you can improve your own site or just want to be able to communicate better with your SEO Specialist, I encourage you to keep studying.